Module 6: Editing Business Writing
Uncover everything you need to know to work on marketing materials and other commercial copy. Study the conventions of formal and technical business writing. And learn how business copy can use persuasive writing techniques.
What will you learn?
- What to expect when working with business clients on various document types
- The key differences between formal and commercial business writing
- How formal business documents are typically structured and written
- How to edit professional documents such as CVs, cover letters, and PR materials
- How commercial copy can be structured, from short passages to full documents
- Guidelines on ensuring commercial copy is well organised and easy to skim read
- How to help clients tailor their writing to different audience types
- Advice on rewriting, adding, and cutting content in commercial copy
- Key marketing techniques used in commercial copy, from storytelling to CTAs
- Tips on enhancing brand voice in copy and use of persuasive techniques
It is useful for:
- People seeking to do editing work for businesses and professionals
- Anyone working in a content team within an organisation
Becoming An Editor
- Build your skills and confidence
- One-on-one coaching from friendly, expert tutors
- Specialise in work you enjoy
- Gain the ability to charge higher rates
- Take your freelance career to the next level
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Module 1: An Introduction To Becoming An Editor
Know what to expect from our Becoming An Editor course and get situated before delving into the details of what it means to be an editor. -
Module 2: Understanding Editing
We’ll cover different editing styles, what this entails, and various client types. Find out what goes into planning and executing an editing project – from negotiating a client brief to providing feedback. -
Module 3: Line And Comprehensive Editing
Discover the difference between line editing, copy editing and proofreading. Learn about developmental and comprehensive editing. Sharpen your skills with lessons on structure, content and style. -
Module 4: Editing Academic Writing
Know what to expect from academic publishers and authors, and determine the differences in tone between sciences and the humanities. Recognise structure, how to clarify arguments and enhance a scholarly tone. -
Module 5: Editing Creative Writing
Here, we’ll focus on fiction and non-fiction. Anticipate what to expect when working with publishers and authors. Learn how a manuscript is structured and understand the basics of narrative theory, such as plotting a story or character development. And explore how the creative genre can affect various writing techniques – from romantic tales to self-help guides. -
Module 6: Editing Business Writing
Uncover everything you need to know to work on marketing materials and other commercial copy. Study the conventions of formal and technical business writing. And learn how business copy can use persuasive writing techniques. -
Module 7: The Final Assignment
It’s time to put your editing skills to the test! Select your final assignment type: academic, business or creative. When you’re finished, your assignment will be assessed, and you’ll be invited to book a face-to-face feedback call with our friendly expert tutor.
